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It seems like all everyone can talk about at the minute is the General Data Protection Regulation (GDPR), but what on earth is it and how will it affect the average business owner? For example, is there a chance it could impact your regular marketing activity, such as direct mail…

It goes without saying that the paper industry is very important to the print industry, so the news of its increased productivity and sustainability is positive news for both industries. It is also a sign of the strength of print and its ever-increasing popularity to achieve maximum brand message and…

Businesses in all industries recognise the importance and many uses of humble barcode labels. Consumers may not think in great detail about the ubiquitous labels attached to nearly every product they buy, but anyone involved in monitoring or moving stock knows that all companies, including e-commerce companies, have much to…

Direct mail marketing tips for modern business owners A successful direct mail campaign can quickly offset any associated costs, as well as dramatically increasing your business’s profits. Direct mail is still one of the most effective marketing methods, even in a digital-first world. If anything, it is even more effective…

Digital printing is a printing technique that uses digital or electronic files which are transferred directly from a computer to a printer. It really comes into play when smaller print runs are needed, for example a set of 100 flyers instead of a thousand or more. This week, we want…

It’s a question all savvy business owners ask themselves from time to time: How can I save money on my printing? When 40 percent of print jobs could be printed double-sided and 20 percent of all print jobs are never collected, print waste can be a real drain on your…

When it comes to the print v digital marketing debate, it can be hard to decide where to spend your money. It may seem confusing, but what it really means is that, as an advertiser or business owner, you now have more choice than ever! One could easily be forgiven…

There are many environmental, financial, and social reasons why being more sustainable will benefit your business. But before you start developing a sustainability strategy, you should understand why you’re doing it in the first place. After all, it’s about more than just buying sustainable paper (although it’s definitely a good…

Marketers and business owners have been asking the same question for many years now: is direct mail a dead form a marketing? With digital marketing becoming the increasingly popular option, you’d be forgiven for thinking a good old fashioned direct mail campaign has had its day. But the data doesn’t…

While their use has inarguably decreased, one in ten UK payments is still made via cheque. There are a couple of reasons why cheque use in the UK is still fairly common, as opposed to other European countries where cheques have become rarer. Among the reasons cheques are still popular…