+44 (0)1924 917 245

  • Name*
    Required!
  • Email*
    Email required!
  • Tel
    Invalid Input
  • Comments
    Invalid Input

  • Re-type the code!
  • I would like to receive news and updates from Hague Print
    Invalid Input
  •  

    Blog

    03 Jan 2018
    Tags

    The ultimate guide to printed wine labels

    Put yourself in a consumer’s shoes. Think about your thought process when you last chose a bottle of wine, whether to take to a party, give as a gift, or even just for a night in. What led you to choose that bottle? While many of us would like to be known as wine connoisseurs, the fact is many of us really choose bottles because we are drawn to printed wine labels.

    If you’re an independent wine maker then you should keep in mind that consumers often shop for wine with their eyes. That’s why it’s all the more important for you to design printed wine labels that will stand out on the shelf and that consumers will be instantly drawn to.

    Our expert print team weighed in on what it takes to design the perfect wine label.

    Who are you and who is your buyer?

    Before you can design your wine label you should understand your own story. Do you want to convey a sense that your wine brand is historic and traditional, or do you want to be seen as more modern and original? Craft a line or two of copy that quickly tells your story, and choose fonts and designs (more on that later) that match the image you want to convey.

    The back of your bottle

    Remember, you also have the chance to talk more about your brand and the provenance of your wine on the back label. This can give the consumer more information such as ABV and UBC codes and any other necessary requirements if you plan on selling in liquor stores or supermarkets.

    Picking a palette

    Choosing the right colours to use on your labels is a hard decision, but if you get it right it will really make sure your label stands out against the bottle.

    For red wine: generally labels on a bottle of red stick to a couple of standard colour schemes. One of which is a darker, more minimalist label and the other of which is a white label with rich reds, burgundies, bronze or gold, and deep blues.

    For white wine: labels on white wine are often cleaner and, as the bottle is lighter, there is space to be more imaginative with colours

    For rose wine: you’ll be familiar with the pinks or golds mostly used for rose wine labels, although design rules are made to be broken, so you shouldn’t feel restricted by this!

    Typography

    Once you’ve decided on the palette of colours you’ll be using, you can begin to think about the typography. The font you ultimately choose will tell the consumers many things about your wine, for example, traditional wineries use fonts that communicate their history, while modern wineries use a fresher, more unique font. Our team can talk you through your font options when you arrange a complimentary consultation. Click here to fill in our online enquiry form.

    Imagery

    Deciding on imagery for your printed wine labels is a tough task. Perhaps you want to go for something traditional and show an image of the vineyard where your grapes come from, or maybe you want to go for something more fun and modern? Whichever you choose, your imagery is there to catch a consumer’s eye so it’s vital to get it right.

    Set up a free consultation to speak with a member of our design team about your printed wine labels. We can help you to make all the important decisions so that you have labels that really sell your wine to customers.

    You can find the appropriate enquiry form right here.

    Tweets

    HaguePrintUK Our fully bespoke #certificate infilling system is used by #AwardingBodies, Chartered Institutes &… https://t.co/uZrJmsjZLx
    HaguePrintUK Read our Latest News article on the Shocking Scale of the Fake Degree Industry https://t.co/2av6QbxgxThttps://t.co/jCqFc8FXAk
    HaguePrintUK A hologram label is the perfect solution to provide #security & authentication to combat counterfeiting. Read our… https://t.co/YzWiHQiKKq
    HaguePrintUK @aspaglobal We agree this is a big issue! HaguePrint are founder members of the #IPIA and members of #IHMAhttps://t.co/xWkPNklR2N
    HaguePrintUK @invisiblegrail We look forward to seeing you there! We wish you good luck with your session. #AUA2018
    HaguePrintUK @printweek We too hope everyone has a fantastic end to their week! #printindustry #thesunisshining
    HaguePrintUK @Troy_print Thanks again for the recent #RTs! #TROYPrinters #MICR
    HaguePrintUK RT @The_AUA: Find out more about specialist print solutions #AUAexhibitor @HaguePrintUK https://t.co/NsX4uT7bGi #AUA2018 https://t.co/IgqG
    HaguePrintUK How you can use Print on Demand services for your business to reduce storage space, wastage and costs!… https://t.co/JMEF0JByIH
    HaguePrintUK How you can use Print on Demand services for your business to reduce storage space, wastage and costs!… https://t.co/8vgii2NMee
    HaguePrintUK How you can use Print on Demand services for your business to reduce storage space, wastage and costs!… https://t.co/thTELcvNYb
    HaguePrintUK Our fully bespoke #certificate infilling system is used by #AwardingBodies, Chartered Institutes &… https://t.co/qsmqdI0K9r
    HaguePrintUK A hologram label is the perfect solution to provide #security & authentication to combat counterfeiting. Read our… https://t.co/angoBwZ4Hl
    HaguePrintUK Our fully bespoke certificate infilling system is used by Awarding Bodies, Chartered Institutes & Training Provider… https://t.co/brvwrhHgAh
    HaguePrintUK Our fully bespoke #certificate infilling system is used by #AwardingBodies, Chartered Institutes &… https://t.co/ok8TjHTK6F
    HaguePrintUK Read our Latest News article on the Shocking Scale of the Fake Degree Industry https://t.co/2av6QbxgxThttps://t.co/7oJzLAA34J
    HaguePrintUK In 2015, over 90% of companies reported a security breach relating to the network #printing devices. Read our… https://t.co/XQyM473gLO
    HaguePrintUK A #hologramlabel is the perfect solution to provide #security & authentication to combat #counterfeiting. Read our… https://t.co/hKxfdKmr49
    HaguePrintUK Read our Latest News article on the Shocking Scale of the Fake Degree Industry https://t.co/2av6QbxgxThttps://t.co/LwRHQKMFcN
    HaguePrintUK Our fully bespoke #certificate infilling system is used by #AwardingBodies, Chartered Institutes &… https://t.co/Ka5Vs9ROLN
    HaguePrintUK Do you need #instocklabels to help you keep track of your #inventory? Speak to a member of our expert #print team w… https://t.co/kn6u1XAO7a
    HaguePrintUK Missed out on #giftvouchers #business? Hague is one of the UK’s leading companies for #giftvoucherprinting. Our exp… https://t.co/05qrlo0DDC
    HaguePrintUK Read our Latest News article on the Shocking Scale of the Fake Degree Industry https://t.co/2av6QbxgxThttps://t.co/vqB1IT5qAI
    HaguePrintUK Our fully bespoke #certificate infilling system is used by #AwardingBodies, Chartered Institutes &… https://t.co/TTAi6j4eOS
    HaguePrintUK RT @bbceducation: 'Staggering' trade in fake degrees revealed https://t.co/hWLrhKNSUi
    HaguePrintUK A #hologramlabel is the perfect solution to provide #security & authentication to combat #counterfeiting. Read our… https://t.co/lPprn3029Y
    HaguePrintUK Choosing the right colours to use on your labels is a hard decision. Read our blog post about what things you shoul… https://t.co/gyKFCrHICs
    HaguePrintUK Our fully bespoke #certificate infilling system is used by #AwardingBodies, Chartered Institutes &… https://t.co/Ie3rRsETLN
    HaguePrintUK Reduce Costs & Fraud with TROY Printer, Toners & Ribbons at unbeatable prices! - https://t.co/X6cachFtrI

    Hague supplies the most comprehensive range of brand protection and secure printing solutions available in the market today

    The Latest

    More